Strategies to go to the market plan:
Word of Mouth Marketing
Word-of-mouth Marketing is the passing of information from person to person by oral communication.
Customers are very excited to share with the world the brands they love. Many consumers find meaning in
sharing stories of their favorite products and services. Word of Mouth is one of the ancient ways people learned
about what to purchase. Modern marketers have taught us how to create authentic word of mouth for our
company and the products we represent.
Major corporations need to drive large numbers of purchasing of their products in order to survive and grow.
While mass marketing may seem like a shotgun approach to marketing this is far from the truth. Big businesses
spend big money in understanding big data–that’s a lot of bigs!) This has given us an insight to where to place
media for their potential national customers who buy our products and services. So we know where to place
and what has to be dealt with to sell the products from the retailers’ shelves.
As commerce has propagated to the Internet, a new form of marketing has emerged. From online banners to
those annoying pop ups, we the online marketers have attempted to get our customers attention any way they
can. Most online strategic marketing efforts today are a mix of growth hacking strategies (A/B testing taken to
the max) and a variety of awareness tactics that drive attention. We would follow all means of online marketing
to target our customers and build a brand through the same.
Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer
the perfect reason. So will target to participate in all possible events in the nation to create an image of the
brand and make consumers aware of the quality and solutions that TechnoCop is offering them for the
enhancement of their life
Retail Branding Marketing
TechnoCop is very clear and aware of the process to merchandise the glamour of the retail. As
we consider that visibility is the only source to enhance sales. To make things happen we will
execute all possible means to explore the ways to attract the end consumer towards the brand.
This will be support with traditional branding processes as well as all advanced ways the trade is
yet to experience.
“Good marketing makes the company look smart. Great marketing makes the
customer feel smart.”