Value of Product Marketing

Product marketing brings many benefits to our company. By identifying the right product and getting it to the right customers, product marketing drives sales and profits. Using customer data wisely also helps our company develop new products, as well as create smarter overall marketing strategies. In an increasingly competitive (and innovative) marketplace, product marketing is our key to success.

Product marketing is really marketing for our entire company, since this is the only way we can grow is by knowing our audience and knowing how our product meets their needs.

At the B2B level, product marketing faces additional opportunities and challenges. Accordingly B2B buyers are 57 percent through their purchase decision-making before they ever talk with a sales representative. The challenge is that purchasing decisions with B2B customers are made by a range of stakeholders, from CEOs and other C-suite executives, to sales and marketing teams. The opportunity here is to demonstrate the value of our product in a way that deepens the relationship with our customer—and can’t be duplicated by the competition.

Ways to reach them:

  • bullet image Gathering and analyzing detailed information about customers

  • bullet image Defining which products will meet audience needs

  • bullet image Identifying and evaluating your competition

  • bullet image Setting the price for the products

  • bullet image Creating the go-to-market plan, with consistent messaging

As our business grows, product marketing gives us key insights into which new products and services we should add. With consumer insights, we will be able to identify needs in the marketplace and create a successful strategy. In an innovation economy, our skill at anticipating for our customers’ needs (whether B2B or B2C) will help our company survive and thrive. In the digital age, customers can go anyplace, anytime to find new products and services to meet their needs - we must be one step ahead so they consistently turn to us to solve their problems.

Product Marketing Responsibilities

Market Position

  • bullet image Competetive Analysis

  • bullet image Market Gaps

  • bullet image Customer Purchasing Data

  • bullet image Customer Needs

Pricing And Packaging

  • bullet image Product revenue goals and plans.

  • bullet image Pricing strategy

  • bullet image Packaging that conveys the value of the product.

  • bullet image Packaging design to drive sales.

Marketing and Promotion Plan

  • bullet image Messaging and positioning

  • bullet image Collateral and website

  • bullet image Marterials for sales staff

  • bullet image Key marketing channels

Customer Response

  • bullet image Maximized buying process

  • bullet image Sales and revenue monitoring

  • bullet image Customer Feedback

  • bullet image Customer support staffing

Strategies to go to the market plan:

Word of Mouth Marketing

Word-of-mouth Marketing is the passing of information from person to person by oral communication. Customers are very excited to share with the world the brands they love. Many consumers find meaning in sharing stories of their favorite products and services. Word of Mouth is one of the ancient ways people learned about what to purchase. Modern marketers have taught us how to create authentic word of mouth for our company and the products we represent.

Mass Marketing

Major corporations need to drive large numbers of purchasing of their products in order to survive and grow. While mass marketing may seem like a shotgun approach to marketing this is far from the truth. Big businesses spend big money in understanding big data–that’s a lot of bigs!) This has given us an insight to where to place media for their potential national customers who buy our products and services. So we know where to place and what has to be dealt with to sell the products from the retailers’ shelves.

Online Marketing

As commerce has propagated to the Internet, a new form of marketing has emerged. From online banners to those annoying pop ups, we the online marketers have attempted to get our customers attention any way they can. Most online strategic marketing efforts today are a mix of growth hacking strategies (A/B testing taken to the max) and a variety of awareness tactics that drive attention. We would follow all means of online marketing to target our customers and build a brand through the same.

Event Marketing

Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer the perfect reason. So will target to participate in all possible events in the nation to create an image of the brand and make consumers aware of the quality and solutions that TechnoCop is offering them for the enhancement of their life

Retail Branding Marketing

TechnoCop is very clear and aware of the process to merchandise the glamour of the retail. As we consider that visibility is the only source to enhance sales. To make things happen we will execute all possible means to explore the ways to attract the end consumer towards the brand. This will be support with traditional branding processes as well as all advanced ways the trade is yet to experience.

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

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